TAG HEUER CONNECTED
AHEAD OF THE CURVE, ALWAYS ON TIME
2nd July 2021
The TAG Heuer Connected watch, the most luxurious smartwatch on the market, instils the brand’s renowned watchmaking skill and spirit into advanced twenty-first-century technology.
For a life of action and activity, this smartwatch strikes the perfect balance between a reliable instrument to support a connected lifestyle and measure performance, and a statement accessory imbued with TAG Heuer’s unmistakable identity – ideal for the watch enthusiast with a passion for action.
A LUXURY TIMEPIECE
The 45-mm stainless-steel or titanium cases echo the distinct design, noble materials and refined finishes of TAG Heuer chronographs, including their signature facetted lugs, polished and brushed details, a graduated ceramic bezel, a central rotating crown now flanked by two functional pushers, a screwed caseback and elegant bracelet and strap choices in black rubber or steel with a folding buckle. The dial features an ultra-legible all-active and flush OLED touchscreen protected by a scratch-resistant sapphire crystal. To extend the battery life, the screen alternates between active and ambient mode, but it always indicates time. The watch is fitted with a magnetic battery charger and a bespoke travel pouch.
MAKE IT YOUR OWN
On the screen, choose between five always-on mechanical- or digital-inspired TAG Heuer watch faces, and further customise each to match your own unique style. Taking inspiration from the brand’s timekeeping heritage, the dials include a three-hand version of the Heuer 02 manufacture movement skeletonised dial, a digitalised Carrera Heuer 01, a liquid crystal-like display, a unique algorithm-based neural network animation named Orbital, and a tribute to the hexagonal nanotube structure of the brand’s carbon composite hairspring.
The watch faces can easily be set to different dial options and colours, and even programmed to highlight individual preferences: activity progress, notifications, weather and more.
The versatility of the TAG Heuer Connected watch is also enhanced by an intuitive interchangeable bracelet system. With a single clip motion, you can switch up the look with a choice of durable rubber straps available.
Powered with Wear OS by Google, the TAG Heuer Connected watch supports you throughout every activity of the day with invaluable services such as Google Assistant and Google Translate using the microphone located on the left side of the case, e-mail and message notifications, Google Pay, as well as music controls, an agenda, weather, maps and more with Google Play.
READY FOR ACTION
Every feature of the TAG Heuer Connected watch has been purposefully selected to enhance your experience – specifically during sports.
Designed with high-intensity activities in mind, the TAG Heuer Connected watch offers sapphire glass screen protection, ultra-lightweight grade 2 titanium on the matt black case, rubberised straps for optimal grip, breathability and comfort, a 5 ATM water resistance rating, suitable for low-velocity and shallow-water activities, such as swimming or running in the rain, and a 430 mAh all-day battery optimised to include a one-hour sports session using GPS, audio streaming and heart-rate monitoring. For longer activities, the battery can support up to six hours of constant sports tracking using GPS, heart-rate monitoring and music, and can be fully recharged in just 1.5 hours at temperatures between 15°C and 45°C. The physical features of the case are fully and instinctively integrated to enhance the sports experience and allow for even more precise commands: the 2- and 4-o’clock pushers provide app-opening shortcuts, along with start, pause, resume and reset functions, and the rubber-coated crown offers a second option for scrolling through the information on display, ideal for in-action usability.
LIVING A TAG HEUER EXPERIENCE, ON YOUR WRIST AND ON YOUR PHONE
The new custom-designed TAG Heuer Sports application is the highlight of the 2020 range and supports golf, running, cycling, walking, fitness and other activities, with even more on the way. The golf experience is similar to the 2019 edition, with integrated mechanical pushers, while all other sport tracking functions are new this year.
Wearers can track their activities directly through the watch with key metrics such as speed, pace, distance, heart rate and splits displayed in real time in the Sports app and as an overview in the TAG Heuer Sports tiles. They can then gain detailed insights into their performance through the TAG Heuer mobile application, and even synchronise their data with Apple Health or Strava.
Paying tribute to the brand’s timekeeping heritage, the new models also introduce a TAG Heuer stopwatch application that can be operated with the pushers and boasts to-the-millisecond precision, as well as a timer, an alarm and a bespoke settings interface.
Joining the best-in-class golf app launched in 2019, these TAG Heuer Connected watch and mobile applications were designed and developed entirely in-house, offering a unique luxury digital experience, in which every detail has been crafted to faithfully express the brand’s values and aesthetic.
Such internal digital expertise and resources, assembled and led by Chief Strategy and Digital Officer Frédéric Arnault between Paris, France, and La Chaux-de-Fonds, Switzerland, are unique among luxury watch brands. They confirm TAG Heuer’s commitment to the Connected line and position the avant-garde brand at the forefront of innovation for the category for the long term.
Even a pandemic isn’t enough to stop Switzerland’s watchmakers in their mountain tracks, reports Alex Doak, as April’s pure-digital ‘Watches & Wonders’ trade fair proves in no uncertain terms.