3rd October 2022

Last Thursday we officially marked the opening of the new stand alone Hublot store in Edinburgh. The first of its kind in Scotland and only second outside of London. The grand opening also coincides with our 20th anniversary giving us double the reason to celebrate by hosting an unforgettable evening of Diamonds & Thrills.

Hublot CEO Ricardo Guadalupe and friends of Hublot joined our founders Kyron Keogh and Grant Mitchell to officially open the boutique, which sits majestically on Edinburgh’s iconic George Street.

ROX has been working proudly in partnership with Hublot for over 10 years now and we are delighted to be their only Scottish partner in Scotland.

Following the official ribbon cutting over 120 VIP guests enjoyed an evening of fine wine, food and music in the historic Assembly Rooms ballroom hosted by the one and only Bruce Devlin.

Guests were also treated to a performance by Scottish breakthrough artists Kitti, who is gaining applause for her soulful, jazz sound.



It was a certain Marshall Mathers who once rhymed, “Snap back to reality, ope there goes gravity,” and it couldn’t feel more appropriate as we return to our desks, still reeling from the giddy exuberance of Watches & Wonders, in Geneva last week.


Early-Noughties: Swiss mechanical watchmaking was regaining a brio post-Quartz-Crisis, with sapphire-crystal display casebacks becoming a fixture in the new era of deliberate and proud distinction from disposable electronic tat.


Embrace the longstanding appeal of an bracelet strap. Polished metal and timeless design combine to create a powerful look that will never go out of style.