ROX PRESENTS... ZENITH LAUNCH

2nd November 2017

We were honoured to welcome the legendary Jean Claude Biver to our Argyll Arcade boutique for the official launch of Zenith in Scotland.

The trip was Mr Biver’s first visit to the nation and his first client facing event. Interviewed by respected Financial Times journalist the President of LVMH Watch & Jewellery Division spoke of his passion for creating truly timeless pieces, hailing his successful career as a gift. Through whimsical musical comparisons and honest recollections from his childhood, the interview offered an insight into the life of one of the industry’s most idolised figures.

With a string of successes under his belt, most notably the turnaround at Hublot and Tag Hauer, Mr Biver has turned his sights to Zenith – a brand with a rich and diverse history. However, it is the future of the brand with the guiding star that Mr Biver is interested in, hailing Zenith as the ‘future of watchmaking art’.

We unveiled a selection of truly awe-inspiring pieces to our specially invited guests in an evening of diamonds and thrills. Guests sipped on champagne and The Botanist Gin cocktails whilst enjoying delicate canapés from Rusk & Rusk and live music by Georgia Cecile.
Guests also had the opportunity to check out the new Range Rover Velar with two of the latest models, which inspired the new El Primero Range Rover Velar timepiece, parked outside the iconic Argyll Arcade.

To find out more about Zenith, visit our Argyll Arcade boutique or view the collection online.

CONTINUE READING

Le Locle’s favourite son is experiencing a rampant revival, underpinned as ever by its legendary El Primero movement. Words by Alex Doak.

Outspoken maven of the Swiss watch industry, Jean-Claude Biver is in the throes of transforming Zenith, which is exciting news – especially if Hublot is anything to go by. Words by Alex Doak.

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