MECHANICS TO THE MAX
January 27 2022
The wind-up watch is becoming the essence of anti-obsolescence: life-proof, future-proof and engineered to F1-levels of zero compromise.
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THE RACE TO SAVE THE WORLD
January 27 2022
Lewis Hamilton, Jenson Button and other motorsport heroes are championing a new electric racing series, Extreme E, conceived to raise awareness of climate change.
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AW21 WATCH JOURNAL
October 14 2021
Dive into the world of luxury watches and discover Alex's Doak's definitive buying guide for right now.
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TAG HEUER CONNECTED | AHEAD OF THE CURVE, ALWAYS ON TIME
July 2 2021
The TAG Heuer Connected watch, the most luxurious smartwatch on the market, instils the brand’s renowned watchmaking skill and spirit into advanced twenty-first-century technology.
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THE WONDER STUFF
April 16 2021
Even a pandemic isn’t enough to stop Switzerland’s watchmakers in their mountain tracks, reports Alex Doak, as April’s pure-digital ‘Watches & Wonders’ trade fair proves in no uncertain terms .
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THE WATCHES & WONDERS EDIT
April 9 2021
Introducing the latest arrivals from the world’s most exciting luxury watch brands. Here’s our pick of what you should be wearing right now. Pre-order your new season watch now before anyone else.
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INTRODUCING THE TAG HEUER CARRERA PORSCHE
February 10 2021
A passion for precision is the driving force behind the new TAG Heuer and Porsche partnership.
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AW20 WATCH JOURNAL
December 1 2020
A must read for gents looking to update their watch collection. Dive into the world of luxury watches and discover Alex's Doak's definitive buying guide for right now.
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ROX MAN 19/20 LUXURY WATCH EDIT
March 13 2020
The definitive directory of what you should be wearing on your wrist right now.
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DASHING CHAP
February 28 2020
Overshadowed for too long by its square-jawed cousin, the Monaco, TAG Heuer’s Autavia is re-establishing itself on pole position as the true petrolhead’s go-to instrument.
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1969: THE DAWN OF WATCHMAKING’S MODERN AGE
May 29 2019
Fifty years ago, to the background of Vietnam, Led Zeppelin and the Moon landings, Switzerland was undergoing its own revolution – the first spin of the chronograph’s winding rotor, to be precise. Words by Alex Doak.
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PEGGY GOU GOT FAMOUS
May 15 2019
Her track “It Makes You Forget” became one of the most unforgettable tracks of 2018, she is the first Korean female DJ to play at Europe’s temple to dance music, the notorious Berghain and she’s just been initiated into the TAG Heuer family as the face of the Formula 1 Lady. Laura McCreddie-Doak sits down with the inimitable Peggy Gou.
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