THE LATEST FROM ZENITH

31st March 2018

Zenith has long been a brand to impress and inspire. With its red guiding star, it has continued to push the boundaries of watchmaking since founder Georges Favre-Jacot revolutionised the world of Haute Horlogerie in 1865. He was the first to unite all aspects of watchmaking under one roof, creating the concept of a Manufacture.

Over the years, Zenith has earned a reputation for creating some of the most accurate and respected timepieces in the world – most notably the El Primero. Unveiled in 1969 it was designed to measure accuracy to the nearest tenth of a second, thanks to the balance oscillating at a frequency of 36,000 vibrations per hour. And the brand has continued to create luxury timepieces that master the art of precision and style and Baselworld 2018 offered the perfect platform for Zenith to show off its latest models.

Since launching the brand in at the end of 2017 the team at ROX has been honoured to support this prestigious and historical brand and were honoured to see the video of the launch of the brand used on the big screen at the showcase.

Discover some of the latest models available to pre-order below.

The impeccably crafted openworked dial unveils the beating heart of this timepiece. Inside its light titanium case is a Manufacture Zenith movement – the famous automatic Elite 670 base calibre – reinterpreted in DEFY model.

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Fitted with an integrated metal bracelet composed of supple links, a rubber strap coated with alligator leather, or a unistructure rubber version, this model radiates a blend of distinction and modernity.

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With its imposing bronze case, easily, oversized luminescent numerals and a high-beat El Primero mechanism, Zenith’s new blue Pilot Type 20 Extra Special Chronograph proudly flaunts the DNA of a line of airborne conquerors.

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Effortlessly stylish, the new all-black Zenith Pilot Type 20 Chronograph Ton Up line combines designer vintage allure with an unmistakably sporty demeanour for the man who wears his style on his sleeve.

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CONTINUE READING

The Zenith El Primero is steeped in horological history. However, while many may be familiar with the history of the El Primero they perhaps might not be quite as knowledgeable about the name Defy. The Defy was the original design that Zenith had around the time they moved into their manufacture in 1865 – it was actually spelt with an I back then and only changed to a y in 1969.

The return of an icon – Chris Chilton checks out the new Range Rover Velar and its partnership with Zenith’s El Primero collection.

We were honoured to welcome the legendary Jean Claude Biver to our Argyll Arcade boutique for the official launch of Zenith in Scotland. The trip was Mr Biver’s first visit to the nation and his first client facing event. Interviewed by respected Financial Times journalist the President of LVMH Watch & Jewellery Division spoke of his passion for creating truly timeless pieces, hailing his successful career as a gift. Through whimsical musical comparisons and honest recollections from his childhood, the interview offered an insight into the life of one of the industry’s most idolised figures.