RED CARPET GLAMOUR

10th May 2018

Chopard has been decking out the stars of the French film festival for 20 years, we look back at some of its greatest hits. Words by Laura McCreddie-Doak.

It is a match made in celebrity heaven – a nearly two-week long parade of the most talented and revered names in film making, backdropped by the sandy beaches and balmy climes of the undeniably chic French Riviera.

Cannes Film Festival has been taking over La Croisette for over 70 years and for the past 20 Chopard has been adorning the most fabulous names that walk along it.

From Julianne Moore and Susan Sarandon to Marion Cotillard and even Victoria Beckham all these women have been snapped on the red carpet wearing its jewels. Cannes has become so important to Chopard – the brand also designs the prestigious Palme d’Or trophy awarded for excellence in direction – it uses it as a global showcase for its new collections; it even used it as the platform to launch its Green Carpet collection back in 2014. Using Cate Blanchett and Léa Seydoux as models, Chopard announced its commitment to a more ethical way of making fine jewellery with pieces made from responsibly sourced stones and Fairmined gold.

For the past two decades, Chopard has owned the red carpet at Cannes so to celebrate we’ve taken a look back at some of the people and pieces that really made La Croisette sparkle.

Chopard is available online or at ROX Argyll Arcade.

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