March 1 2018
For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honoured conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure.
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April 1 2018
TAG Heuer is known for creating timepieces that tick every box. Stylish, practical and reliable, each model champions the brand’s Don’t Crack Under Pressure Motto.
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May 18 2018
For the modern ROX Man style is a matter of instinct. An opportunity to showcase your personality to the world in your own unique way, style is an integral part of who you are and who you’re perceived to be. It’s understandable that the prospect of embracing your own distinct look can be a daunting prospect, however, in our latest edition of ROX Man we’re celebrating exactly that. Make SS18 the season you dare to stand out from the crowd, embrace your own fashion identity and dare to wear your style on your sleeve.
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September 20 2018
It’s all happening at watchmaking’s frontier, with the smartwatch hitting its stride as a proper luxury product – and needless to say, TAG Heuer is already streaks ahead.
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September 27 2018
Every racer’s favourite watchmaker is back in pole position, on board with Aston Martin and F1 partner Red Bull Racing, sporting the British marque’s famed winged badge. Words by Alex Doak.
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April 15 2019
Since the Sixties, TAG Heuer’s chronographs have been synonymous with the world of motorsport, but never as viscerally as this year’s Carrera Calibre Heuer 02T Tourbillon: the watchmaker’s own high-octane ‘engine’, turbocharged with a whirring tourbillon carriage, has been tuned up with F1’s favourite lightweight material.
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May 1 2019
It’s the best of both worlds with this bicoloured watch trend. Whether you’re a silver or gold advocate this look will compliment any wrist shot. Embrace the contrast for an uber stylish mixed metal look as advocated by our street style guru Tara Maynard.
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May 15 2019
Her track “It Makes You Forget” became one of the most unforgettable tracks of 2018, she is the first Korean female DJ to play at Europe’s temple to dance music, the notorious Berghain and she’s just been initiated into the TAG Heuer family as the face of the Formula 1 Lady. Laura McCreddie-Doak sits down with the inimitable Peggy Gou.
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May 29 2019
Fifty years ago, to the background of Vietnam, Led Zeppelin and the Moon landings, Switzerland was undergoing its own revolution – the first spin of the chronograph’s winding rotor, to be precise. Words by Alex Doak.
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February 28 2020
Overshadowed for too long by its square-jawed cousin, the Monaco, TAG Heuer’s Autavia is re-establishing itself on pole position as the true petrolhead’s go-to instrument.
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March 13 2020
The definitive directory of what you should be wearing on your wrist right now.
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December 1 2020
A must read for gents looking to update their watch collection. Dive into the world of luxury watches and discover Alex's Doak's definitive buying guide for right now.
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