ATTENTION!

4th February 2019

Whether you’re Army, Navy or Air Force, there’s a Bremont for you with Her Majesty’s own stamp of approval. Words by Alex Doak.

After years of building an unofficial reputation as supplier to countless elite squadrons across the globe, Britain’s Bremont has now earned unprecedented recognition from our own Ministry of Defence: it is now the sole luxury watch producer approved by all three of Her Majesty’s Armed Forces. Not only does this mark the first time a watchmaker can legitimately use the signs, symbols and Heraldic Badges of all three services (engraved on the caseback of all three new launches) but also the first time civilians can purchase official ‘Bremont Military’ timepieces – previously the reserve of F-15, Typhoon or Stratotanker pilots wanting a liveried watch to call their own.

The 2019 ‘Armed Forces Collection’ draws direct inspiration from the original ‘Dirty Dozen’ – a strictly specified ‘Watch. Wrist. Waterproof.’ commissioned out by the MOD to 12 separate Swiss watchmakers in the last knockings of WWII. The time-only ‘Broadsword’ (Army, pictured left), ‘Arrow’ monopusher chronograph (RAF, right), and Argonaut diving watch (Royal Navy, not pictured) all share those essential militarywatch tropes traceable to the W.W.W. of 1944: no-nonsense, high-vis white-on-black styling, precision timekeeping, decent water resistance, and a ruggedly built steel case. If it’s up to the standards of the British military, spanning land, sea and air, it’ll certainly do for you.

Bremont is available online and in-store at ROX Argyll Arcade

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