BELL & ROSS
25th May 2017
The utilitarian French watchmaker is into its second year with Renault’s revived F1 team, and things have never looked as exuberant. Forged from carbon-fibre strands with “rocking” pushbuttons in ceramic, the F1 similarities extend beyond high-tech materials to aesthetics, the dial flange directly echoing the frankly bewildering rainbow of colour-coded switches adorning Jolyon Palmer and Kevin Magnussen’s steering wheels.
Bell & Ross watches are manufactured with aviation at the forefront of design. The brand create beautifully engineered watches thanks to a collaboration of watchmaking experts and aircraft control specialists ensuring these aviation watches are not only fantastically engineered, but perfectly suited to professional use.
The first step Bell & Ross took as a watchmaker was to create timepieces designed for professional use. They collaborated with specialists from the aeronautical industry, and the resulting timepieces had the ability to perform perfectly in even the most extreme conditions, as well as bearing all the hallmarks of Swiss luxury.
Building a watch collection is a lifelong journey with big brand milestones along the way. However, there comes a time when your watch just isn’t cutting it and it’s time to invest in something new.